Quality & credibility- Does quality content give an
excuse for poor website design? Of course not, but if your site has got
something useful for the users, they may comprise with the design & the
advertisements. It’s a proven fact as there are a number of not so well
designed sites which are gaining a lot of traffic because they have quality
content to offer their users.
They are impatient- Users are fairly impatient & if they
don’t find the things they are looking for at the moment they visit your site,
they would leave the site & will never come back. Therefore it’s the
responsibility of the designer to make the site attractive enough so that a
user takes a minute before he/she decides to leave
Let them have control- Users don’t like anything being
imposed on them, for instance they don’t like new windows being popped up
suddenly, therefore I would never suggest using ‘open links in new window’ or
‘sign up to add items to your cart’ etc
Keep it simple- Put it like this...if it takes less effort
from the users to try a service, then most of the random users would definitely want to try it out, hence
there will be more engagement on your
site.
Too much information- Listing contents about why a customer
should take your service seems to be a good idea until it gets too lengthy, it
would less likely to get any read from the visitors. It should always be kept
simple & attractive at the same time. Concentrate on more than two or few
points & mention them in a place where they could be seen by the visitors.
Contact info- Some business owners don’t prefer mentioning their contact info in their web site, you must remember that there would be visitors who are simply searching for your offline contact info & when they don’t find what they are looking for they might never return to your site ever
